2011 Categories
- Large Agency Award
- You must enter 8 pieces of work for 8 separate brands, one of which may be a Public Service Ad.
- Mid-Sized Agency Award
- You must enter 5 pieces of work for 5 separate brands, one of which may be a Public Service Ad. If you want to take on the Large Agencies, you may enter the Large Agency Category.
- Small Agency Award
- You must enter 3 pieces of work for 3 separate brands, one of which may be a Public Service Ad. If you want to make a name for yourself, you can enter the Large or Mid-Sized categories.
- O'TooleBox
- The media we all use has changed, but it's still the idea that counts. This category honors excellence in creative and original thinking for a single campaign executed across a minimum of 5 different contact points. Your entry should comprise a single file, running no more than 2 minutes, that cohesively strings together the different creative executions; narrative is acceptable. Judges are looking for creative excellence and original thinking in an integrated message for a single campaign idea.
Large Agency = Agencies With More Than 300 Employees
Mid-Sized Agency = Agencies With Between 100–300 Employees
Small Agency = Agencies With Less Than 100 Employees
Note: Agency employees is the number of full-time equivalent (FTE) employees at the agency office; for agencies wishing to consolidate the work of various offices, the number of FTE employees would be the total of all offices represented in the entry.
You May Enter a Higher Category
Mid-Sized and Small Agencies may enter in a higher category. You may not enter a category less than your employee designation.
Agency Category Entries Must Represent Different Brands
You cannot submit more than one piece of advertising per brand in the Agency categories. If your agency represents fewer than the required number of brands, you cannot enter this category.