The O'Toole Award - The Biggest Award in Advertising
The O'Toole is not just the biggest award in advertising. It's also the rarest.
Why is the O'Toole so hard to win? Roll over each award to see how many were handed out in 2008.
Cannes. 99 Gold Lions.
D&AD. 64 Yellow Pencils.
(THE O'TOOLE): This year, we're awarding 4.
And it's going to take a lot of great work to get just one of them.
Webby. 72 Winners.
Effie. 25 Gold Winners.
One Show. 28 Gold Pencils.
Andy. 32 Gold Winners.
London International. 130 Gold Winners.
Mobius. 105 Statuettes.
Clio. 50 Gold Winners.